Tsrang Label is a streetwear label founded by Esther Zhuang in October 2021 and is based in Auckland, New Zealand.
The label hopes to reflect and encourage being ok with your own vulnerabilities, and finding strength in honouring your feelings.
Esther’s vision of the illustrations, started with a realization of seeing ‘asian’ shirts, that had no meaning in surf shops.
I created illustrations involving two Chinese mythology; the Denglong and Ox-head/Horse-face.
Services
Identity System
Graphic Assets
Brand Guidelines
Ox-head/Horse-Face
Deng Long
